Lubomir StoykovProf. Dr. Lubomir Stoykov,
university lecturer, journalist and consultant

Lubomir Stoykov was born on May 11, 1954 in the town of Stara Zagora. He has graduated journalism at Sofia University "Sveti Kliment Ohridski" (1979).
Professor in ordinary at University of national and world economy (UNSS), Sofia University “Sveti Kliment Ohridski” and in National Art Academy. He is a master of Journalism andPh.D. in Philology. At University of National and World economy he teaches Public Relations, Culture and Mass Media and Business Culture and Communication; at the Faculty of Journalism and Mass communication he teaches Culture and Mass media and Business Communication; at National Art Academy he teaches Fashion Theory, Fashion as an Art, Fashion – Media, Marketing and Advertising, Fashion as a Performance and others. He also teaches culture in the mass media, public relations, business communication, corporate culture and advertisement strategies, culture and fashion, image making, lifestyle journalism and so on.

Lubomir Stoykov is an expert in cultural studies and aesthetics, PR consultant and TV journalist. He is an author and host of the weekly fashion show of New Television "Ot igla do konetz" ("From needle to thread") – 1995 - 2003. He is also an author and host of weekly fashion show of TV “7 Dni” - “The Charming Dictator” (2004 – 2008). He was an editor-in-chief of “Moda” magazine (1997). Now he is an editor-in-chief of the online magazine “Fashion Lifestyle Magazine”. He is deputy-chairman of the Bulgarian Academy for Fashion and chairman of its artistic board. He is member of the Metropolitan Museum of Art in New York. He is consultant of the parliamentarian commission of the civil society and media. He is a co-founder of the Association of Image makers and PR specialists “Imagines” and a member of its administrative council. He is a manager of “Ot Igla do Konetz” (“From needle to thread”) consulting house. Prof. Stoykov is a member of the Union of Bulgarian Journalists. He interviewed scores of world famous stars in the field of fashion design, cinema and pop music.

Lubomir Stoykov is author of the books:
“Management of Public Relations” (2007), “Theoretical problems of fashion” (2006), “Culture and media” (2006), “Business Communications and Public Relations” – with the coauthor V. Pacheva (2005), “World fashion – II part –USA” (2004), “World fashion  - I part – England and France” (2000), “Kalinography. Conversation with Stavri Kalinov” (1998), “Corporate Culture and Communication” (1995), “Bulgarian Advertisement” – with the coauthor G. Grozdev (1995), “Fashion: from Nefertiti to Top Models" (1994), "The Man from Outside and Inside" (1990), "The Beauty of Communication" (1984), "The Charming Dictator. Fashion Kaleidoscope" (1982) and others.

Author and compiler of “Almanac of Bulgarian Fashion 2000” as well as its following issues, respectively  2001, 2002-2003, 2003-2004, 2004-2005, 2006, 2007 and 2008.
Scrip-writer and host of television portrait movies: “Coco Chanel”, “Alexander McQueen”, “Gianfranco Ferre”, John Galliano”, “Giorgio Armani” , “Daniel Hechter”, “Emanuel Ungaro”, “Givenchy”, “Yves Saint Laurent”, “Issey Miyake”, “Carmen Carven”, “Kenzo”, “Christian Lacroix”, “Lloyd Cline”, “Martin Margiela”, “Michiko Koshino”, “Roberto Cavalli”, “Dolce & Gabbana”, “Nino Cerruti”, “Olivier Lapidus”, “Paco Rabanne”, “Pierre Cardin”, “Hanae Mori”, “Julian McDonald”, “Stella McCartney”, “Christian Dior”, “Jana Jekova”, “Maria Nedkova”, “Natali Genova”, “Zaprian Marinov” and others.

Author and producer of the sequences:
 "The Exhilaration of Liberty" (Cape Town, 1995), "Pret-a-porter Paris" (Paris, 1995), "British Fashion' 96" (London, 1996) and "British Fashion' 97" (London, 1997), "Inner Vision" (Toronto, 1996), "Decadence" (London, 1997), "American Style' 98" (New York, 1998), the two-episode film "Betty Barclay" (Heidelberg, 1998) (cameraman Svetoslav Mechkuevski), “American Fashion 2001” (New York 2001) (cameraman Jordan Petkov) broadcasted within the show "Ot igla do konetz" hosted by Lubomir Stoykov on New Television, as well as to a lot of more movies and TV sequences, broadcasted within the show “The Charming Dictator” on TV “7 Dni”.

  1. for publicism - of the Union of Bulgarian Journalists (1987);
  2. for best fashion journalist - of the "Bulgarian Fashion" Forum (1996);
  3. for fashion television journalism of British Airways, respectively by its offices in Sofia (1996);
  4. for publicist skills - of the Free Academy "Julius Pascin" (1997);
  5. for fashion television journalism of “Lauda Air”, respectively by its offices in Sofia (1997);
  6. for objective journalism regarding the national problems of VMRO (2000);
  7. for rising up the image and prestige of Bulgarian fashion – annual award of the Bulgarian Association of producers and exporters of clothes and textile (2006);
  8. for contribution to the development of Bulgarian culture – “Golden book” and a golden badge of European forum of experts and Academy for internationally acknowledged leaders in science and culture (2007)